If you want to run a commercial washer service and succeed, you need to provide value to your clients. Installing heavy-duty laundry equipment is a step in the right direction. But you need to do more to add value to your brand.
Keep your Laundromat Clean
You’re in the business of cleaning clothes. But if your business establishment shows the opposite, you will have difficulty convincing customers to use your washer and dryer.
Customers value cleanliness. So if you want to attract them, keep your laundromat tidy and clean.
- Provide visible trash bins for customers to throw away dryer sheets, food wrappers, and other items they want to dispose of.
- Make sure every customer understands that they need to keep the area they use clean.
- Any traces of mess should be cleaned up right away.
- If the weather turns sour, resulting in wet floors and muddy shoe prints, have a solution ready. Better yet, have preventive measures in place regardless of the weather.
Guarantee a Safe and Friendly Environment
While it is cheaper to operate an unmanned laundromat, you bring more value to your business with a staffed commercial washer service. Having attendants to assist customers in any way offers convenience that would bring in more clients.
Make sure the staff is trained and knowledgeable about cleaning clothes and using the laundry equipment. Consider this as part of your commercial washer service, something clients would highly appreciate.
It is also important to set up a security system throughout the establishment. CCTV cameras should be installed as this gives customers a sense of security, especially when using the laundromat service at night. Hire a security guard and you can increase the level of safety that clients feel.
Provide Extras to Accommodate Different Washing Needs
Your clients can range from a single person to a small family. It is important that you provide for all their washing and drying needs, which means installing more than just commercial laundry equipment.
For instance, you can have a row of sinks installed in one area of your business establishment, complete with water source, for someone who wants to hand wash a few items.
A comfortable seating area and some reading materials will make a client’s time in the laundromat less boring. Add a vending machine for food and drinks, and they would not want to wash their clothes anywhere else.
On top of these, offer free Wi-Fi and loyalty cards to attract more clients. Time passes quickly when people can connect to the internet while waiting for their laundry to finish. Earning rewards for every time a client uses their loyalty cards, on the other hand, is good business for them and for you.
Schedule Routine Maintenance
One of the easiest ways to lose customers is non-working or improperly working laundry equipment. You would hate to wash clothes and find it dripping wet at the end of a wash cycle too. The same is true if the dryer doesn’t dry clothes completely.
So make sure to schedule maintenance checks for all laundry equipment. In the event that repairs or part replacement are required, have them done right away.
Think modern and excellent customer service when you want a successful commercial washer service. Follow these steps and your business will stay open rather than crash and shut down.
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